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Nate

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A definitive ranking of the best protein bars, a list formed from practically living on the dense rectangles for a week or so. The protein market is, well, seeing a ton of gains lately. It’s already hit $4 billion, and that’s prompted a wave of startups to muscle into the industry. In fact, Peter Rahal, who founded Rxbar and sold it to Kellogg in 2017 for $600 million, has made his return with the launch of his new David protein bars. “We’re competing [against] the banana,” Rahal told Ashwin Rodrigues, a returning Weekend contributor. “The 50-year-old woman who had a coffee and a banana at breakfast—we’re a way better substitute. I want to take that share, because it would provide so much value to her.” https://www.theinformatio.. #Sporty Life #Gut Health #The FoodTech Lab
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www.theinformation.com

There’s an Arms Race for the Next Million-Dollar Protein Bar

The macro of the moment is protein, and it’s not much of a competition. Everyone is paying attention to their protein intake for one reason or another: The longevity movement’s practitioners are focusing on it for strength training. Anyone on a GLP-1 has likely gotten a doctor’s lecture on ...

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